CÉCRED | PORTRAITS OF A HAIR STORY
manifesto
longform
👑🐝 posted on main!!!!!!!!!!
CÉCRED x Ulta Launch
The first-ever brand campaign for Beyoncé’s hair care brand, timed with the launch of their expansion to Ulta
director: campbell addy
photographers: campbell addy & tim hoffman
editor: chris kelley
finishing: shepherd
color: tim masick
sound: rob ballingall & graham carpenter
original composition: asha iwanovicz
retouching: touch digital
manifesto editor & animator: arjun srivatsa